Building an easy-to-use, informational web site is only the first step to a successful Internet presence. To actually make the web site work as an integral part of your business plan you must let people know it is there! There are many ways to include a web site into your overall marketing scheme. Some of these are easy, common sense approaches. Some are complet and take planning and coordination. It is important to note that a CEODesign marketing package is a plan - not a one time fix. The key to a successful web site is to layout steps that will acheive the set goals and then to follow these steps over the long run. All web site marketing plans include the following no matter what business you are in. SEARCH ENGINES CEODesign performs search engine submissions using a highly sophisticated software program. This program performs submissions on a regular basis according to the requirments of each search engine. This is important for a number of reasons. Search engines are very fickle. Getting listed in the proper categories for the most desired key words takes time. Generally results are seen at 3, 6 and 12 month intervals. The web is a living entity. Other web sites are also being submitted to search engines every day and the goal for all of them is to achieve a higher ranking. So even after the key word searches have been acheived continued submission is necessary to keep your position. Search engines are constantly changing their ranking criteria. The game of getting listed at the top changes monthly and we want our clients to be competitive. Every day developers are trying to come up with new tricks to get their clients listed... the search engines respond to that. The criteria for getting listed is becoming more difficult because of these attempts to fool the search engines. Too many submissions will actually get a site bumped right out all together. At CEODesign, we rely on consistency and proven technique to get your web site listed in the best categories. This often requires patience, but in the long run has proven to get the best results. STATISTICS Also included in all CEODesign marketing packages is site statistic analysis. Measuring site traffic is very important to the success of any site. Each month CEODesign reviews site statistics and measures them against the goals and plans set out for that client. By combining search engine submissions, site statistic analysis and other traditional marketing methods like print collateral and traditional advertising, CEODesign can create a custom marketing program that will acheive your business goals. Click here to read our free e-book on web site marketing. Click here to request our package options.